Better Finance

web / print / identity

Better Finance is a young polish company dealing with investments, wealth, retirement pensions and insurances - generally speaking financial planning.

In 2011 , they asked us to develop their end-to-end branding, including  a website, letterhead, business cards and data sheets. Better Finance products are aimed at individual customers and small- and middle-sector companies. The style of this sector's identity needed to build trust, remind of the company's professionalism and be transparent for potential clients at the same time.

The logo uses a simple and elegant double line font put into a ring, resembling a coin. The same stylistics convention was used for the remaining materials. Additionally, the website was enriched with calm photos in warm colour scheme and stylish highlights of the most important elements.

Such branding is associated with money, luxury, safety and quality, builds trust and openness.

See also:

Better Finance - Logo


Better Finance - Website


Better Finance - Briefcase, Business Card, Letterhead

Briefcase, Business Card, Letterhead

Better Finance - Questionnaire